Reseach Scenario

If I was to produce a film for children aged 7-13 I would first look at how I'm going to undertake all my different my research. First off i would do all primary research so i knew where all my data was coming from and it was right. I have to find out what competition there was, this would be all other films that are for this age group that will be coming out at the same time as mine. This is market research looking into when is the right time to bring a film out and if it will do well.

I have to look at what genre I might be doing by researching what children in the age group are most likely to watch it. This can be done by doing a questionnaire maybe for parents to fill out on what there children like, or by going to supermarkets and asking for the kids DVD sales and see which genre is the most popular.
Once I have my genre I need to break down the audience, what gender is my film for or if its for both, I would then look at there ethnic group so I could look what can be in this film and some things that may be inappropriate for my audience.

I need to sort out what kind of characters I want in this film, this is where i need to research what actors that children 7-13 would like to see in a film, this makes it more appealing and more likely for my audience to pay to watch it in the cinema. 
I need to find out when my target audience go to the cinema so i can release it a time its most likely to get the highest views and ratings. During holidays and especially the summer holidays is a popular time. This would be good to release a film for this age group because they would be out of school for as long period of time. This is all audience research and quantitative data.

I would need to do some secondary research for my film, this would include looking on the Internet especially looking for other successful films that are for this age group and how they have done. Checking the best release dates is also important for making sure I get allot of people watching my film. Releasing my film in the summer would be very beneficial because ideally all film produces predict that the film will then be released for Christmas therefore boosting sales and money for my film. This would make me research how much money released films make and if it would be worth all the money if i was going to get it back when its in the cinemas and on DVD.
Looking for a location a place to film that relates to my film will take allot of research to find out if I'm allowed the place i want how long i can film there and how much it will cost. This is all production research and is in both secondary and primary research. Also this would incluse looking for the cost of a director.
Doing all this research would give me the budget I have for my film.